It will take me ages to define what social media is but in my simple definition; “Social media is a two way online communication.” Perhaps you have read at least three or more definitions and perhaps they are better than mine, it is OK. My concern and question is; is Tanzania social media presence a two way communication?
Note that when I speak of Tanzania in this article, I refer to all businesses, public figures, nonprofit making organizations and the government. It surprises and shocks me when I see mediocre and bizarre business on social media sites, accounts owned by Tanzanians. I don’t have official statistics but am certain that Tanzania is not selling online. I know that by measuring the number of sites I visit daily.
This is not a case of small businesses only, but it goes as far as large corporates. I once wrote on my blog on how Tanzania top companies got screwed-up on twitter. It is so annoying when you search for information about a certain company and a couple of fake accounts pops-up. You end up stranded not knowing what to do next. When you find what you are looking for you can’t get answers to your queries. And if you do, the time elapse is too long, but when you praise them you’ll turn a superstar on their accounts.
What Tanzania needs to do to improve social media presence.
· Know that social media is a means of interactions among people in which they create, share, and exchange information
People: Know that people are involved and they have feelings, stop treating them as robots.
Interaction: Get involved by informing and respond to queries from people(customers/potential customers)
Create: Drop the copycat behavior and start getting creative. Creativity leads to sells remember that.
Share: If you want people to share your ideas and business information’s, start sharing other people/business work too.
Exchange information: You are not an angel it’s high time you exchange ideas with others “stop being stingy”.
If you can’t let an intern to close a business deal or represent your company or brand, you should also apply that to social media. And if you think there is no need to have a social media presence, someone is talking about you or your company on social media sites.
A call of action
Its high time Tanzania deploys and employs all her tactics and skills to spread her tentacles on social media marketing.